What’s next for vocal school vocal school?
More than half of vocal school graduates are no longer at the school in their teens and 20 percent have left the industry.
Many of those who did graduate are not returning to school, but are now focused on pursuing careers in other industries.
“The industry has changed a lot in the last couple of years,” said Jody Kopp, an associate professor at the University of Southern California School of Education.
“Some vocal schools have taken the plunge to expand their business, but it’s a tough industry to stay in.”
There are several reasons for that.
The demand for young voices has increased dramatically, with younger, younger students becoming the voice of choice for many.
“They have a lot of choices to make,” Kopp said.
“The industry is not the same as it was a few years ago, and there’s a lot more competition.”
Vocal school graduates have been a key to the industry, but there is another factor that is helping the industry grow, said Kopp.
“There’s a strong sense of social capital,” she said.
In 2016, the Recording Industry Association of America (RIAA) surveyed more than 1,500 vocal school alumni about their experience in the industry and found that only one in 10 were currently pursuing jobs in the entertainment industry.
Kopp says that may not sound like a lot, but she sees it as a major factor that could lead to a new wave of graduates.
“That’s the one thing I really believe is driving the industry forward.
The alumni want to continue to contribute,” Kapp said.
That’s not to say the industry has not seen growth.
“We’re not seeing the industry go backwards,” she noted.
Kapp also noted that the industry is still a relatively new business.
“If we had an industry that’s in its infancy and hasn’t been able to establish itself as a viable industry, I would have to say that’s not necessarily a bad thing.”
What the industry will need in order to compete in the future is a stronger voice, Kopp noted.
“Voice is an important part of our social and emotional communication,” she added.
“So, it’s something that I think is going to be needed for a while.”
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